“Isn’t there somewhere that Brides can go to sell their wedding decor and dresses?

AHA!!! Why don’t we create an event where they can? We could call it Bridal Swap!”

- Geneve McNally, Co-Creator of The Original Bridal Swap

The Bridal Swap Story

The Original Bridal Swap is the brainchild of Genève McNally & Sarah Shore, founding partners and principal planners of Vancouver’s busiest wedding planning firm, DreamGroup Productions Inc.

The Original Bridal Swap_Concept Creators_DreamGroup Productions_phtoos Kim James Photography (57)

The Bridal Swap concept came about one afternoon when Genève was expressing frustration for the millionth time that there had to be someplace else other than Craig’s List and Kijiiji for her clients to sell their gowns and décor after the wedding. “Isn’t there somewhere that Brides can go to sell their wedding decor and dresses? AHA!!! Why don’t we create an event where they can? We could call it Bridal Swap!”

Sarah knew that the idea of marrying Weddings and flea markets was going to be a huge success and that Vancouver needed a tangible forum for brides to buy and sell their wedding treasures.

Upon further investigation Genève and Sarah were shocked to learn that no trace of this concept or even the name could be found anywhere. That is when the term “Bridal Swap” was coined and this fun, exciting, game changing concept was born!

In 2007 the first Original Bridal Swap was held at the cute and charming Heritage Hall on Main Street. “We were hoping for 200-300 attendees as that seemed like an exciting successful number! We certainly did not expect the 700+ number of people that turned up that day! That was when we realized just how needed and important this concept was.”

“We’ve created an exciting event that connects Brides so they can pay forward their wedding treasures from wedding gowns to the most coveted décor items. It’s an eco-savvy, budget-friendly opportunity that brides are now looking forward to attending and participating in each year.

We love that we’ve been able to bring something so unique and inspiring to the Vancouver wedding scene. Where else can a bride buy a stunning Vera Wang or Monique Lhuillier gown for $2000.00? Oh! And those cute tiered vintage cake plates you’ve been scouring the city for… yup, chances are we have those too!”

As Genève and Sarah continue to add new and exciting elements and experiences to the Bridal Swap format they look forward to seeing more and more brides include the Bridal Swap concept in their wedding plan helping them maximize their budgets and have some fun at the same time!

And with it being such a success in Vancouver, we're bringing it to cities across North America!

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What people are saying

I really enjoyed The Original Bridal Swap – it was fantastic!  Wedding shopping can be almost painful on a tight budget but the Bridal Swap made finding things fun and affordable. There was an excellent selection of bridal bargains and lots of beautiful gowns at budget friendly prices.  Best of all-I found my dress!  It’s a gorgeous designer gown and way nicer than I could have otherwise afforded.  Thank you for putting on such a wonderful event!

~ Best, Kim P.

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